Automated Information Collection
In order to provide the best customer experience possible, we use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, the performance of our marketing efforts, and your response to those marketing efforts.
Cross-Device Identification and Advertising
We may link your various devices so that content you see on one device can result in relevant advertising on another device. This allows us to deliver more relevant and consistent advertising to you (for example, if you purchase a product on our website using your desktop, we are able to avoid showing you an advertisement on the same product on your tablet. Instead, we may show you an ad on your tablet for complimentary products to the one you just purchased on our website). We also measure the performance of such ads and deliver information on advertising performance to our advertising partners in aggregate form.
To opt-out of the vendors we use for cross-device linking, go to the Digital Advertising Alliance’s Choices page at www.aboutads.info/choices and perform a global opt-out on each browser and device that you would like to be opted out on. Opting out in this manner means that the browser on the device from which you opt-out will no longer receive information collected on devices linked to it, that devices linked to it will not receive information collected from the opted-out device, and that the vendor will not transfer information collected from the opted-out device to a third party. Please note that this will not opt you out of cross-device linking or advertising across linked devices based solely on your visits to Dermstore websites or apps, or your interaction with advertisements for Dermstore delivered by Dermstore. The opt-out tool described above is Cookie-based. Therefore, the opt-out will only function if your browser is set to accept third-party cookies, and it may not function where cookies are automatically disabled or removed. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.
Dermstore participates in internet-based advertising (IBA), also known as Online Behavioral Advertising. We use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online, as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research. Dermstore adheres to the Digital Advertising Alliance (DAA) self-regulatory principles for IBA
We allow third-party companies to collect certain information when you visit our website. This information is used to serve ads for Dermstore products or services or for the products or services of other companies when you visit this website or other websites. These companies use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and personally identifiable information (e.g. static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These parties typically use a cookie or a third party web beacon or other similar tracking technologies to collect this information.
Our Do Not Track Policy
Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser "do not track" signals, but we do provide you the option to opt out of interest-based advertising. To learn more about IBA or to opt-out of this type of advertising, visit the Network Advertising Initiative website
or Digital Advertising Alliance website . Options you select are browser and device specific.
User Experience Information
In order to improve customer online shopping experience, help with fraud identification, and to assist our customer representatives in resolving issues customers may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked specific actions taken on pages visited (e.g. information entered during checkout process), browser and device information.
Social Media Widgets
Dermstore includes social media features, such as the Facebook Like button, Google Plus, Pinterest, Twitter, and Instagram widgets. These features may collect information about you such as your IP address and which page you're visiting on our site. They may set a cookie or employ other tracking technologies to accomplish this. Social media features and widgets may be hosted by a third party. Your interactions with those features are governed by the privacy policies of the companies that provide them.
Social Media Ads
We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may target customers who have expressed an interest in shopping for skin care products. See the policies of each social media platform for additional information about these types of ads.
Information from Other Sources
We collect data that is publicly available. For example, information you submit in a public forum (e.g. a blog, chat room, or social network) can be read, collected, or used by others and us and could be used to personalize your experience. You are responsible for the information you choose to submit in these instances.
We also obtain information provided by third parties. For instance, we obtain demographic and other information from companies that can enhance our existing customer information to improve the accuracy and add to the information we have about our customers (e.g., adding address information).
This improves our ability to contact you and increases the relevance of our marketing by providing better product recommendations or special offers that may interest you.